Start smooth.
- Hi <Name>, I am Gayathri. I am conducting research on the Amazon pay feature provided by the Amazon app., and We are really interested to know how people use amazon pay, and talking with you helps us to understand that better. So first of all, Thank you for participating in this interview. So, we really appreciate you taking the time to talk with us.
In this interview, I want to focus on your experience with amazon pay; so, of course, very importantly you should know that: there are no right or wrong answers. It also means you are more than welcome to tell us if there is something that needs to be improved.
- The interview won't take long, depending on how much we talk. And just to get the formalities out of the way, I want to tell you that this interview is voluntary and that you can opt-out at any time for any reason. I also want to tell you that everything you say is anonymized; so, if I share some quotes from the interview somewhere, no one will who say them.
- Finally, I want to ask if I can record the audio from our interview? I’m not going to share the recording with anyone. It’s just that it will help me to focus on what you are saying if I don’t have to take all my notes while we are talking. You have my guarantee that I will delete the recording when I am done taking notes. Any questions before we begin?
Break the ice: About their lifestyle/ technology use
When do you normally first use the Internet in a typical day?
Do you buy stuff online?
if yes, how often?
Important questions
- How often do you use Amazon?
- When was the last time you ordered?
- Which payment mode you used?
- Where did you pay digitally last time?
- How often fo you pay digitally? Where? What circumstances?
- What apps you use over Amazon pay?
- Why not Amazon pay?
- Have you set up the Amazon Pay UPI?
- Keep phone nearby. Where do you think Amazon pay option is?
- Check it now in the actual app (if your phone is in reach)